For many creative professionals, their office is an extension of their and their brand's identities — which makes it all the more important every item fits the design ethos.
Form, according the classic essay by American architect Louis Sullivan, should follow function. But what if part of the function of an object is simply to be visually appealing, to delight, to enhance the built environment with its presence?
The question is of special relevance to design professionals such as architects, engineers, and product designers. Their work environment can be an extension of their identity and professional ethos – and acts as an advertisement for their creative brand.
The importance of aesthetics in design-led businesses
Design-led thinking is now a respected philosophy and a problem-solving approach. It involves taking the principles of design - solving problems with reference to the challenge, the user experience and the available materials, then iterating your way to a solution - and applying them to a whole range of challenges in different areas of life.
Most clients today arguably expect the workspaces of their creative agencies and professionals, whether minimalist offices or bare-brick loft spaces, to reflect their aesthetic ethos and design-led skills.
Indeed, the growing prominence of disciplines such as design-led thinking makes it even more important for design professionals to live up to their customers’ aesthetic expectations. It’s a matter of branding and brand advertising.
“Our research shows design professionals want the things they use in their professional lives to fit in with their aesthetic ethos,” said Colin Easton, Large Format Printing Channel Manager at HP UK. “That’s why we’ve created the HP DesignJet Studio Printer Series, which is designed specifically for creative professionals who need everything in their office or workspace to meet the highest standards of design.”
A new range of printers created for design professionals
The HP DesignJet Studio Printer Series comprises the world’s first large-format plotters which combine industry-leading performance, precision and quality with a high-concept design and a high-tech look. Available in two models — 24- and 36-inch — the new printer series is compact by design, so models easily fit into smaller offices and home workspaces.
Able to print an A1 page in as little as 25 seconds, the new printers are also the first carbon-neutral large-format plotters from HP. Their design simplicity extends to the user experience, with a uniquely streamlined and intuitive print process. With a single click you can print multiple files. And new, auto-sensing media-handling capabilities allow you to print files to different paper sizes without having to manually change the settings.
Also, because you can print from any connected device, anywhere, the HP DesignJet Studio Printer Series is ideal for creative firms where practitioners are often working on the move, between the studio, work sites, clients and other locations. Need to amend your designs on site, print on the go and grab the files when you quickly swing by your office? With these printers, you can.
“The HP DesignJet Studio Printer Series is made to stand out,” said Colin Easton, Large Format Printing Channel Manager at HP UK. “The wood and steel finish fits perfectly with the modern design aesthetic of contemporary creative workplaces. It is intelligent, highly efficient, sustainable, and its radical simplicity helps design professionals make the most of their time and simplify their working practices.”
To discover more about the HP DesignJet T200, T600 and Studio Printer series and how their design can streamline modern working, please click here