10 Oct 2024

See live Color-Logic demos at PRINTING United EXPO 2024

See live Color-Logic demonstrations in the Sharp Booth at PRINTING United EXPO 2024.

In the Sharp Electronics booth at PRINTING United expo in Las Vegas, September 9-12, show attendees can see live demonstrations of the Color-Logic metallic system.

Color-Logic, the undisputed world leader in metallic color communication and embellishments for every printing process is now included with every SHARP BP-1200S 6-color digital press.

At the show, graphic designers and prepress personnel can see exactly how Color-Logic has simplified the metallic embellishment process by reducing hours of work and expensive trial press runs to just a few mouse clicks. A major feature of the Color-Logic suite is the ability to design once and print out any file using SHARP silver toner with CMYK on paper, or using SHARP white toner with CMYK on metallic stock.

Commenting on the display at PRINTING United expo, Mark Geeves, Color-Logic Director of Sales and Marketing, said: "Color-Logic has partnered with Sharp Electronics to show the utter simplicity of the Color-Logic design process. Printers considering a digital press purchase should be particularly interested because the Color-Logic process has vast implications for both printer prepress personnel and graphic designers preparing metallic files and other embellishments for printing. Color-Logic significantly shortens the design, prepress, and on-press time required for virtually any print job calling for metallics."

Also being demonstrated in the Sharp booth (and included with the SHARP BP-1200S 6-color press) is the Touch7 software suite developed by the same team that produced the renowned Color-Logic metallic software. With Touch7, graphic designers and prepress personnel can take full advantage of expanding color gamut using the SHARP pink fluorescent toners available on the new SHARP press.

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications, providing brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.