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Greta Thunberg famously called out the fashion industry for greenwashing and, looking closer to home, you’ll find the print industry is far from innocent. But what exactly is greenwashing and how do you avoid doing business with those that use it as a marketing tool? 

Marc Burnett at Large Format Review takes a closer look:

Social responsibility is a hot topic for businesses in all industries, but this is particularly true for the print industry. One recent study from HP and C Space found 85% of print businesses that operate latex large-format printers are demanding sustainable products and practices.

Material choice is an incredibly tricky process and can cause all sorts of headaches for print companies. After all, if you don’t get this decision right, you put the quality of valuable projects at risk and could incur additional, unnecessary costs.

Selecting the right adhesive is critical for the success of many different types of applications and projects. Simply put, if you do not get this choice right, you risk ruining the hard work you put in to creating the application and put the entire job and installation in jeopardy.

Before the pandemic, it is probably fair to say that textile printing was one of those things that we had all considered at some point. Perhaps it was for printing flags, fabric banners and soft signage, or supplemental production such as interior décor applications and soft furnishings. You might even have considered direct-to-garment printing including T-shirts, sportswear and short-run fashion designs.

Purchasers of LFP systems focus mainly on aspects such as productivity, possible applications or investment and profitability levels. However, sustainability is gaining ground as a criterion – not only due to corporate values, but also because it is increasingly seen as a social and political requirement.